Bizcommunity Interview

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Bizcommunity Interview

Glamit's Inge Peacock on the unstoppable power of good hair

Serial entrepreneur Inge Peacock has always been passionate about running a business that helps people look and feel their best; initially working in fashion and now through GlamIt, an importer, distributor and online retailer of premium-quality haircare products.

While run-of-the-mill haircare products may be overflowing on the average supermarket shelf, salon-quality brands can prove a little harder to come by, especially those produced by companies abroad. 

Enter GlamIt, launched by Peacock in 2015 to give South African consumers, hair stylists and retailers easy access to international professional brands previously not made available locally. 

At the heart of the platform's sourcing strategy is a focus on products that are not only proven to be effective, but are free from harsh, cheap chemicals found in many 'drugstore' brands. 

Chi and Balmain Hair Couture are among the big names linked to GlamIt, both luxury brands used by professional stylists backstage at fashion shows and pageants across the globe. Peacock is invested in cultivating strong relationships with her company's product partners, with various brand ambassadors making regular appearances at GlamIt events, including Miss Universe Demi-Leigh Nel-Peters, and professional global hair artists Anna Cantu and Guido Rieger.

Here, Peacock lets us in on her GlamIt journey, the perks of online retail and the power of good hair.

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