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Just as we take care to apply a serum to our face, our hair too needs that extra attention that comes from a serum. Designed to make hair shinier, protect against environmental effects and combat dryness, applying a hair serum should be a non-negotiable step your hair-care routine. Made to be applied to shampooed hair, a serum should be used along the lengths of your hair after conditioning and before blow-drying. Because it gives hair nourishment and moisture, it is not advised to use a serum on greasy hair. It is preferred to use the same serum in the range...

Protect your blowout with our haircare favorites  Raise your hand if you’ve ever gotten a blowout and avoided working out for 3 days because your hair was so cute you were terrified of messing it up! Now raise your hand if you tend to style your hair on such a consistent basis, you’ve all but canceled your gym membership for the sake of your mane! A strong majority of us fall somewhere on the spectrum right between guilty and even more guilty. Choosing between your blow out or your barre class is overrated. With just a few simple tips and...