Kick up the Keratin

Kick up the Keratin

Longing to add some smoothness and straightness to your hair?  

Look no further than our CHI Keratin haircare range. Keratin consists of 19 amino acids and is a protein that is naturally found in the hair. It is the most important building block for your hair and strengthens the hair shaft while helping you achieve silky and swingy locks.

Did you know that your hair contains 8% moisture, 3% minerals and 89% Keratin? Furthermore, Asian hair contains 94% keratin while African hair contains 85% keratin. Since your hair consists mainly of keratin. It should come as no surprise that this building block is responsible for the internal and external structure as well as the hair’s strength and resilience.

We have a brilliant Keratin range which is a must-have for anyone who wants to smooth up their locks without any effort. All of our products in this range are infused with Keratrix™ which utilizes a sustained-release system technology for all-day treatment and protection. This compound replenishes and protects the hair’s natural keratin protein, dramatically improving elasticity and preventing future breakage, while adding intense hydration that restores softness and shine. Read more below on the top products in our Keratin range.

Our CHI Keratin Shampoo is a gentle formulation that reconstructs damaged hair by replenishing natural keratin levels while strengthening and sealing the cuticle and helping to protect against future damage. We love that it promotes long-lasting and healthy hair with incredible shine and elasticity.
The CHI Keratin Conditioner is a reconstructive treatment that restores moisture levels in the hair with natural essential oils and keratin, strengthening and sealing the hairs cuticle, helping to protect against future breakage. It, like the rest of our products, contain silk which replenishes natural keratin levels in the hair.
The CHI Keratin Silk infusion is a must-have smoothing treatment which helps to reconstructs damaged hair. It adds some much-needed shine and elasticity to dry and lacklustre hair.
If you’re looking for a product specifically designed to work with a styling iron, then we recommend the CHI Keratin K-Trix 5 Smoothing Treatment. This heat-activated treatment smoothes the hair cuticle, locks in moisture and seals out humidity. It also creates soft, frizz freestyles that last up to 5-days, (based on shampooing once daily).
Seal in your look with the CHI Keratin Flexible Hold Hairspray. Infused with keratin to strengthen hair and reduce breakage, this lightweight hairspray provides an ultra-smooth hold that seals out humidity and eliminates frizz and flyaways from any style, creating a sleek finish that lasts all day.